on Mar 11, 2024 5:06:43 GMT -5
Post on Mar 11, 2024 5:06:43 GMT -5
The in Save with MozCon Early Bird tickets. Prices go up on March Register now bf Simon Penson By Simon Penson January Programmatic Delivery The Future of Content Marketing and Promotion Content Marketing Online Advertising Public Relations The authors views are entirely their own excluding the unlikely event of hypnosis and may not always reflect the views of Moz. Content promotion is hard. Disparate audiences and an evergrowing proliferation of channels to reach them through has made the life of a content marketer incredibly tough. What would you say however if there was a single solution to reaching EXACTLY the right people at exactly the right time across any and every channel in real time.
It may sound like a pieinthesky opportunity but Europe Cell Phone Number List the reality is such an option is actually very very close. In fact for some it already exists. That option is programmatic. Although still in its infancy from a content perspective the technology and methodology behind it offers massive potential for the world of content marketing and even SEO. So what is programmatic For those not fluent in the often complex and seemingly inaccessible world of programmatic and its associated buzzwords and acronyms lets go back to the basics for a second.
Programmatic is a term used to describe the buying of advertising using software and algorithms. up the world of advertising as it takes out the ponderous and inefficient human element allowing advertisers to reach the right people when they are in exactly the right place. We can see below just how fast the uptake is expected to grow over the next couple of years Theres no escaping its grasp so we ought to find out how it works right In the simplest terms heres what it looks like. At one end of the system you have what is called a DemandSide Platform a place where all advertisers queue up and share what kinds of people they want to reach. On the other side.
It may sound like a pieinthesky opportunity but Europe Cell Phone Number List the reality is such an option is actually very very close. In fact for some it already exists. That option is programmatic. Although still in its infancy from a content perspective the technology and methodology behind it offers massive potential for the world of content marketing and even SEO. So what is programmatic For those not fluent in the often complex and seemingly inaccessible world of programmatic and its associated buzzwords and acronyms lets go back to the basics for a second.
Programmatic is a term used to describe the buying of advertising using software and algorithms. up the world of advertising as it takes out the ponderous and inefficient human element allowing advertisers to reach the right people when they are in exactly the right place. We can see below just how fast the uptake is expected to grow over the next couple of years Theres no escaping its grasp so we ought to find out how it works right In the simplest terms heres what it looks like. At one end of the system you have what is called a DemandSide Platform a place where all advertisers queue up and share what kinds of people they want to reach. On the other side.